Rights – Secure clear title of rights to the project. MoxiEnterainment secures and holds those rights before entering into discussions with potential strategic alliances.

Story – Craft a GREAT story that audiences want to be part of. Good stories are, quite frankly, not good enough. They must be GREAT in order to stand a chance at widespread acceptance. These GREAT stories must immediately resonate with audiences… the most audiences possible… all audiences, if possible.

Delivery – Tell the story well. If you have a great story and a lousy story teller, it isn’t entertainment. Find the best storytellers. This includes the actors, directors, musicians and anyone else who understands how to entertain and do it well.

Audience – Highlight profitable entertainment ventures with identifiable products directed to quantifiable audiences. Primarily comedies … generally families. A clearly identified audience serves as a tangible basis for investment planning, production decisions, casting priorities and most importantly, distribution and sales strategies.

Marketing – Build a dynamic strategy to attract attention. Put the project front and centre using creativity backed events, celebrity support, product enhancement and any strategic alliances that will create impact and augment paid promotion. Earmark and implement a plan for significant capitalization of promoting the project, before during and especially after the project’s production life.

Partnership – Connect with strong, intelligent, strategic partners. MoxiEntertainment seeks to associate with individuals and groups that they can learn from and build on. Film and television is collaborative by nature. MoxiEntertainment is collaborative by design.